Madinnovation
This is my blog with innovation content inside. All about innovation is talk here.
Monday, September 13, 2010
How Recycling Robots Could Help Us Clean the Planet
Saturday, September 11, 2010
Will A New Breed Of Innovation Companies Eventually Settle Into The Realm Of New Product/Service Innovation?
Thursday, September 9, 2010
Arcxis Biotechnologies
Monday, September 6, 2010
Wednesday, September 1, 2010
Innovative products brought to life by the Blue Tools Crew!
One of the fun things about being involved with the products we sell is seeing the evolution from concept all the way to delivery in to the customer’s hands. You can’t help but hope that everyone shares the same excitement you experience. I remember the first time I saw these two new Craftsman innovation items and thinking about how cool and functional they actually were. After all, it isn’t enough for a product to just be new. It has to function to make your life easier, provide you with something that may be missing.
This Holiday, we are introducing a couple of great new wrench innovation items that I hope everyone likes just as much as I do. Not only will they make your life easier, they will lighten the load in your toolbox and in you wallet
At $19.99, the Craftsman Dog bone has the unique functionality of fitting 8 different size sockets on one wrench. It has a Go-thru swivel head that allows for easy access and fits just about any angle. On top of all that, it has a built-in 8lb magnet great for holding fasteners without losing them. When you really think about it, the beauty of this device is replacing 8 different size wrenches in your toolbox and replacing it with just one. It’s durable enough to handle a rugged job, but convenient enough to take anywhere. Pick it up today in standard or metric (14277/14278)
Also at $19.99 is the Universal Wrench Set. Like the Dog bone, this wrench set promises to make your life easier. The unique Universal tooth design on the box head of this wrench fits 6 different types of fasteners including Hex 6pt, Square 4pt, Hex 12pt, External Torx, Spline and partially rounded. It also has a reinforced open end for increased access. It comes in a 6pc set and includes a bonus 7thwrench and case. When you think about this wrench set, think about the tag line “one wrench, many jobs”. Think about how many different wrenches this can replace in your toolbox. Available in standard or metric (14018/14019)
This is just the beginning of Innovation for Craftsman Mechanic’s tools. 2010 is shaping up to be a stellar year with tons of exciting new products designed to be truly innovative.
Sunday, August 22, 2010
Public Savety Innovation In Car
Public Safety Innovation is offer a full range of Emergency and Public Works vehicle installations including, but not limited to:
- Light bars & Sirens (Amber as well as Red/Blue)
- Warning Controllers
- Strobe Accessories
- Command Post Retrofits
- Mobile Data Solutions
- Push Bumpers
- Undercover Solutions
- Prisoner Transport
- Radar & LoJack
- K-9 Vehicle Designs
- Radio Communications
- D.A.R.E. Specialty Vehicles
- Back-Up Electrical Systems
- Vehicle Design Engineering
They provide consistent results built to your agency's specifications. The reliability of your vehicle is only as good as the equipment that goes into it. That's why from the warning lights to the fuses, all parts used by Public Safety Innovation are brand new and properly specified for your equipment.
Through design consultations with our engineer, we will help you address your employee's safety concerns from air bag deployment to placement of displays to securing of weapons.
Monday, August 16, 2010
As a trained brain innovator for now over 50 product innovation brainstorming sessions in the past 15 years, I am amazed at the fumbling that goes on AFTER the session is over. Most innovation sessions end up with hundreds of potentially great product ideas, which are then filtered down to maybe a dozen really good, viable new product concepts. The best of course, are based on the application of new technological solutions to the problems at hand.
Immediately after an innovation session is over, most marketing groups run out to test the viability of the concept in the “marketplace” via VoC (Voice Of the Customer) research or focus groups before they even know if the product is technically feasible: They try to get a feel for whether the market will buy it and under what conditions. I have seen way too many products come back from focus groups “good to go”, beloved by the customer, all featured up, before they have been thought through from a technical and engineering standpoint. The marketing group comes back to engineering with a big smile on their face and a big “thumbs up” saying “OK, the customers love it, now go build it.”
If engineers know anything, it is that almost anything can be built, but at what price and what misery. So the marketers and builders of “business cases” ignore at least four of the six significant areas of feasibility in this rush to Market Feasibility testing: They miss Technical (Engineering) Feasibility, obviously; Manufacturing Feasibility -if you don’t know the technology and the engineering, how the heck do you know if and how you can build it; Pricing (part of the Financial Feasibility), like duh, how much can I charge for it or more appropriately, how much will the customer pay for it; and Patent Feasibility - if you don’t know the technology how can you know if you can protect it or, more importantly, are you infringing on someone else patent. (That only leaves Distribution Feasibility- which means do you have channels in which to get this thing to market untouched.)
The most logical approach, an approach that is from my standpoint cheaper, both in time to market and sunk cost, in the long run, is to look into the technological feasibility of the product, BEFORE you start showing wild ass NPD concepts to the market. If you try to build something to test its technological feasibility, to prove that from an engineering standpoint you can build it, you will by default come up with: 1) A notion of how and if you can manufacture it . 2) You will also get a guess at what it might cost along with what the feature set will cost; 3) You will no doubt go to the patent archives to look for ways of solving the problem, since one of the best ways to solve a problem is to find out how people have solved it in the past. So by going straight to the technological feasibility exercise, you will reduce uncertainty (which is what this feasibility thing is all about) much quicker than if you simply go to the market research first.
A lesson in point: after a brainstorming session a customer brought a focus group “annoited” product to us and said “OK, now they want this thing and we want to use this motor on it, the thing is absolutely feasible with this motor at this cost!” We looked at it for a while and snickered back: “It’s really good that you could do this with this motor, but what about the transmission of the power into the device?” They had based their belief about the feasibility of the product on cost of the motor, without looking at how they were going to get the power into the device”. If they had gone down a path to see if the thing could be engineered and prototyped, to look at its true technical feasibility, they would have more seriously understood where the uncertainty, the risk, was really.
Sometimes, we base our belief about the feasibility of a product on the LEAST important part. If companies would do a little technical feasibility homework BEFORE they take it out for a drive at the church of consumer evaluation, they would save themselves big heartache latter. So remember, GET PHYSICAL FAST!